Portfolio Review

PIK is a quick or q-commerce platform that connects customers to merchants located within a 100-kilometer radius in cities and suburbs alike, offering a delivery promise of less than two hours.

New Look

A redesigned version of PIK app was launched in the first quarter of 2023 aimed at improving user experience (UX) with seamless search and reaching a minimal touchpoint leading to a successful order placement, thereby enhancing the customer journey.

New features introduced during the reporting period include:

• search-line per page while navigating products, stores or categories
• sorting option for price value at store level
• order invoice summary
• new online payment options including Apple Pay, cash on delivery, order tracking, option to cancel before final store acceptance.

Steady Growth

In addition to its focus on pharmaceutical products and others, PIK caters largely to a female market, with most merchant partners delivering cosmetics and other beauty products through the platform. Consumers have yet to get used to direct commerce, but there have been notable improvements.

Plans are underway by the subsidiary to onboard more merchants and brands to join the platform next year. The group is already in the process of onboarding partners for the platform faster than before and is looking to enhance it using and synergizing investments within the e-commerce portfolio.

Attracting new Customers

In 2023, PIK took the following measures to attract new customers, merchants and delivery partners:

PIK also plans to directly engage merchants’ stores to better serve their customers, and is also in the midst of an evolution that will see the business add dark stores to its offerings via Co and other fulfillment centers.